Dairy Grazing
Alliance

About

This project consisted of a series of branded documentary films created for the Dairy Grazing Alliance, focused on the people and practices behind grazing based dairy farming. The work aimed to present a clear, grounded look at how grazing impacts land stewardship, animal care, and long term farm sustainability, without leaning into marketing language or surface level visuals.

I served as director and director of photography, guiding both the creative approach and the visual execution from concept through delivery. The project was produced through my production company, Rooster Rooster Creative Company, where we handled concept development, creative direction, producing, directing, cinematography, editing, and photography. This structure allowed me to stay closely involved at every stage and ensure the films felt intentional and consistent across the series.

The final pieces were designed to support education, outreach, and brand positioning for the Alliance. For me, the project reflects an approach to documentary style branded work that emphasizes trust, clarity, and respect for the people whose work is being represented.

My Role:

• Director

• Cinematographer

• Concept & Creative Development

• Full Production Through Rooster Rooster