608 Brewing
About
This project focused on creating a flagship brand film for 608 Brewing Company that reflected the brewery’s personality and sense of place. The goal was to make something that felt confident, playful, and distinctly local, while still presenting the brand with a high level of craft. Rather than leaning into a traditional commercial approach, the film was built around tone, pacing, and visual attitude to help 608 stand out in a crowded beer market.
I served as both director and director of photography on the project, shaping the creative direction and visual language from the earliest concepts through final delivery. Working through my production company, Rooster Rooster Creative Company, we led concept development, producing, directing, cinematography, editing, and photography. This allowed me to maintain a consistent vision across every phase of the project and make creative decisions that supported the final film as a single, cohesive piece.
The finished video became a cornerstone asset for 608 Brewing’s rebrand, designed to live across digital platforms and social channels. For me, the project represents an approach to branded work that prioritizes strong creative concepts, intentional visuals, and a tone that feels true to the people behind the brand.
My Role:
Director
Cinematographer
Creative Direction
Full Production Support through Rooster Rooster